New Trends of Digital Marketing
We all saw a world of latest normals and new behavioural changes. We began to ascertain uncertainty before us and that we were trying to find buying things that appeared like a ‘need’ instead of a ‘want’. As a response to the present highly changing environment, the digital marketing world made its own set of Products & Services like
1. Increase in Digital Activities:
‘Meet your Customers where they are’ is that the motto of now. Every small business had optimized their brands into one or the opposite Social media platforms where targeted audiences were engaged in. 3.80 billion people were engaged in one or the opposite social media platforms with a penetration of 49% within the year 2020. Social media is now growing to be the foremost user engaging platform within the digital world.
One in three users was engaged in creating and uploading videos within the lockdown period. The gross engagement rate in gaming and social media messaging services like Facebook, Messenger, and WhatsApp were huge during this era . because the theatres remained close, many became engaged and hooked in to the streaming services like amazon prime and Netflix. Series like Money Heist, husband , The Sex Education, The Crown and films released through such OTT platforms were ready to attract 18+million subscribers within the year 2020.
2. Customer Focused Marketing
The 2020 year saw a time of Responsible marketing and personalization in every product sold. The customer services and marketing content were within the need of a complete alternation as customers began demanding things that satisfied their emotional needs. The customer’s needs during Covid-19 was the foremost asked question by business this year. Every brand that came into the Category of luxury started trying to find strategies to sound more emotionally appealing.
3. The customers demanded
Virtual Accessibility: Customers began demanding everything they need been getting into the important world to be accessible within the virtual world too. This was highly challenging for businesses. the difference to new channels during a short time was way beyond manageable for several small businesses.
Emotionally Attaching and Updated Infos: Customers began expecting brands to be more humane and personalized. The brands that don’t use covid-19 keywords have probably did not get recognition. the necessity for updating their whole information associated with the pandemic became a necessary aspect.
Offers and Deductions: People started expecting offers and deductions thanks to the lockdown. The offers and deduction were seen because the way of getting emotionally appealing to the purchasers
4. E-Commerce Shift
COVID-19 changed online shopping forever. The year 2020 saw an up stick in e-commerce sales. People began spending increased time online and there had been a huge use of social media. it had been a time when Social media marketing saw an immense possibility in e-commerce.
The boom in Affiliate Marketers in Digital World shows the success of Social media marketing. The hiring of digital advisers for the e-commerce market increased because the period of uncertainty demanded experts within the Digital field to plan and launch advertising campaigns and successful strategies. The Ecommerce website saw a rise in website visits and conversion rate during the lockdown period. There was a rush for purchasing even groceries through eCommerce websites. With a mixture of e-commerce and social media, companies have realized that the fusion of those could create wonders.
Visual e-commerce is that the trend now with many e-commerce brands creating immersive and interactive content within the e-commerce social media handles.
5. Digital World Trends You Can’t Ignore:
If you still move with traditional methods and still ignore Darwinism within the Digital world then your brand goes to probably fail during this highly competitive digital world.