One of the top results of this introspection was a Brand Guide – or Brand Bible, if you'll . It’s a document we put together that uniquely describes our brand and the way we engage as a brand. We’ve been building these for years for our clients, but this is often the primary time we’ve ironed out these details for ourselves to the present quite degree.
Our Brand Guide will inform our Marketing Strategy and therefore the many tactical sorts of content we’ll produce in coming months and years.
We’ve also taken major steps to use more video in our marketing in 2020. it had been already a robust trend heading into the year but became even more paramount within the virtual landscape of Covid-19.
Both our use of video internally and with our partner and project clients has exploded in 2020. We’ve found very creative ways to capture video, and thus stories, during the lockdowns and limited capacity here.
If you've got an excellent story to inform , then follow a process that permits you to inform it during a genuine way – consistently – that helps your clients solve their problems. If you don’t know your unique story, then I encourage you to spend a while immediately to craft it. This isn’t the time for “me too” businesses to thrive.